Jeep has removed its Super Bowl LV commercial staring Bruce Springsteen from YouTube and other social media following the revelation on Wednesday that the music superstar had been charged with DUI and reckless driving in his home state of N.J. in November
The ad, which was titled “The Middle,” featured a poem read by Trump critic Springsteen calling for Americans to come together and find common ground, Fox News reported.
“The middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear,” Springsteen said in a voiceover. “As for freedom, it’s not the property of just the fortunate few, it belongs to us all, whoever you are, wherever you’re from.”
A Jeep spokesperson told Pitchfork:
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate. But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
So the anti-Trumper’s first commercial has suddenly been erased, or should we say, “paused”?
The Middle. pic.twitter.com/dbsgWV35i0
— Bruce Springsteen (@springsteen) February 8, 2021
Springsteen has not commented on the situation, but the commercial still appears in his own Twitter feed.
Jeep had reportedly planned to limit the commercial the one time on TV during the game.
