BRADENTON, Fla. — Loaded Canon Distillery, a business located in Florida, has had multiple requests to promote a “Back the Blue” event through paid advertising on Facebook denied by the social media giant. The business is preparing to launch a new line of drinks dedicated to various first responder groups, and sought to have an ad campaign that promotes an event at their distillery, Fox News reported.
“We’re launching this Lost Legend series because they are legends, all of them,” Loaded Cannon Distillery marketing and creative director Michelle Russell said during an interview on Sunday. “First responders, EMTs, police, firefighters, anybody that wears a badge, and they deserve some recognition.”
The business sent a series of $200 ad requests to Facebook. Nevertheless, each request was denied, according to Loaded Cannon Distillery.
“Your ad may have been rejected if it mentions politicians or sensitive social issues that could influence public opinion, how people vote and may impact the outcome of an election or pending legislation,” Facebook cited as the reason for the rejection.
However, Russell insists there is nothing controversial or political about the event, Fox reported.
The festivities will occur at their business later this month. The free event features live music, food trucks and other vendors, and free drink samples from Loaded Cannon, according to the marketing director. A majority of the proceeds will go to Supporters of Law Enforcement, or SOLE, a nonprofit dedicated to providing support to law enforcement in times of illness, crisis, or injury.
“We’re just trying to support our community because during this hard, trying year that everybody has gone through,” Russell said.
The Lost Legend series will be available for purchase beginning in June.
Facebook did not immediately return Fox News’ request for comment.