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Dropping ‘Live PD’ has cost A&E half its viewers

Live PD

Live PD (A&E)

July 24, 2020
Law OfficerbyLaw Officer
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Ratings for A&E Network have plummeted since it canceled the hit police reality show “Live PD” on June 10, a sign of how much the network relies on law-enforcement programming.

Average prime-time viewership for A&E between June 11 and July 19 was 498,000 people, down 49% from the same period last year, according to data from Nielsen. In the key demographics of adults 18-49 and 25-54, the declines are 55% and 53%, respectively.

The show, which follows police officers during calls for service in multiple cities simultaneously, averaged about 1.9 million viewers for its Friday and Saturday night episodes, repeatedly re-aired on other days. It spawned several successful spinoff shows, also canceled, Fox Business reported.

A&E, co-owned by the Walt Disney Co. and Hearst Corp., dropped “Live PD” in the wake of the custodial death of George Floyd.

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The sister shows of “Live PD”—also canceled—include “Live PD: Police Patrol” and “Live PD Presents: PD Cam.” In some weeks, the “Live PD” universe accounted for more than 85% of A&E’s daily programming.

The programs were very profitable to the network, due in part to their low production cost. In 2019, the “Live PD” empire brought in $292.6 million in advertising, according to ad-tracking firm Kantar Media. For the first quarter of 2020, the programs sold $95.8 million in advertising, according to Fox Business.

The franchise’s fan base—the self-dubbed “Live PD Nation”—has been very active on social media, encouraging a boycott of the network until the programs are returned, which A&E hasn’t ruled out.

“We are continuing to listen to both community leaders and ‘Live PD’ fans to find a way to serve both moving forward,” A&E said in a statement to the Wall Street Journal.

 


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