Social Media Quick Tip: Tweet Often - Technology and Communications - LawOfficer.com

Social Media Quick Tip: Tweet Often

During a recent recruiting initiative, Bellevue (Neb.) PD used Twitter constantly to relay important information

 


 

Lauri Stevens | Tuesday, May 3, 2011

Editor's Note: Each week, Law Officer will post a Social Media Quick Tip that's intended to help law enforcement officers better navigate the world of social media.

It’s called a Twitter stream. Think of it like a stream of water—sometimes a voracious river—and it never stops flowing. Most of your followers see it that way. Some people hang on your department’s every word, and will check your page and read every tweet. But that’s not the norm.
 
I’ve seen it said that a tweet’s life is anywhere from 5 to 15 minutes. If you have an important topic to tweet about, in order to maximize chances of it getting read by the most followers, consider sending it out two or three times a day every day leading up to the event. You’ll have to write each Tweet differently or Twitter may not send it, but that forces you to be more creative.
 
For four weeks leading up to a recent recruiting initiative, the Bellevue (Neb.) PD tweeted information about testing and deadlines. The department tweeted a couple times the first week and more frequently as the deadline grew closer, with two or three tweets a day the final week. The department also put information on its Facebook page once a week. The combined strategy generated a great deal of conversation and awareness in both venues.

You can use Twitter management tools or social media dashboards, such as Tweetdeck or HootSuite, to write all the tweets at once and schedule them to go out.

Want More?
Want to learn more about social media, the Internet and law enforcement? Attend the SMILE Conference, which will be hosted by the Chicago Police Department, May 9-11. To learn more or to register, click here. Get $100 off the registration cost by using the code lawofficersmiler.



Related:



Connect: Have a thought or feedback about this? Add your comment now
print share
 
Author Thumb

Lauri StevensLauri Stevens is a social media strategist specializing in law enforcement. She's the principal consultant with and founder of LAwS Communications, and the creator and producer of the SMILE Conference.

BROWSE FULL BIO & ARTICLES >

What's Your Take? Comment Now ...

Buyer's Guide

Companies | Products | Categories
Articles

Ferguson: A Lose-Lose Situation

All hell is breaking lose in Ferguson. And it is all so sad. Why? Because there are almost no winners while there are, unfortunately, plenty of losers... More >

 

Law Officer Survey

LEOs & Drug Policy

The results are in. More than 11,000 sworn LEOs took time out of their busy schedules to tell us what they think about America’s fast-changing drug policy.
More >

 

Get LawOfficer in Your Inbox

Terms of Service Privacy Policy